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View topic - Swedish newsletter: Sega Posten
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 Swedish newsletter: Sega Posten
 Posted: Sun Oct 18, 2015 9:34 am
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Was lurking around on a swedish sega forum when found this topic:
http://segalovers.se/viewtopic.php?f=87&t=1822 Looks like there was a sega newsletter for the master system... and that it's incredibly hard to find any copies of it :( PS: I don't have the most slightest idea as to what are the bigger stuff on the third picture: promotionnal goodies for shops ? 
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Posted: Sun Oct 18, 2015 12:16 pm
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Nice, I've not seen these before.
The top right catalogue, along with another later Swedish catalogue from Brio PlayMix has been scanned here. Top left is a U.S. trade catalogue already scanned here. The "Sega Posten" pictured seem to be issues 1-3. The scanned issue 4 seems to say next issue in February (1990). It's from Dennis Bergström who distributed SMS in Sweden from 1987 - 1990 when Brio PlayMix took over, so there may or may not have been further issues published in 1990. Bottom row does have the appearance of trade flyers. 
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Posted: Sun Oct 18, 2015 7:16 pm
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| Guess who the winner of the competition was on the second image ;) | |
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Posted: Sun Oct 18, 2015 8:43 pm
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| Michael Jackson? | |
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Posted: Mon Oct 19, 2015 8:47 pm
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The psycho Fox screenshot posted above features a different copyright (Aimo (?) instead of Sega):
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Posted: Mon Oct 19, 2015 9:44 pm
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That's still hidden in the rom.
http://www.smspower.org/forums/7110-WhodunitVICTokai |
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Posted: Mon Aug 22, 2016 4:49 pm
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Looking through scans of Danish magazines it turns out that Dennis Bergström was also the distributor in Denmark (mentioned in several articles). There's an advert for WB III in the same style as the "flyers" in the OP, just in Danish rather than Swedish.
There's also a promotion from "Sega Klubben", which was a Danish newsletter in much the same style as the Swedish "Sega Posten". Issues 4 (February 1990) and 5 (April 1990) have been scanned. I wonder whether Dennis Bergström was also the distributor in Norway, but I can't find anything prior to Brio Playmix being the distributor for the whole Nordic region in 1991. 
![Joystick_Issue_10_(1989-10)(Selektiv_Bladene)[300dpi]_Page_30.jpg](files/thumbs/t_joystick_issue_10_1989_10selektiv_bladene300dpi_page_30_496.jpg)
![Joystick_Issue_10_(1989-10)(Selektiv_Bladene)[300dpi]_Page_31.jpg](files/thumbs/t_joystick_issue_10_1989_10selektiv_bladene300dpi_page_31_135.jpg)
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Posted: Mon Aug 22, 2016 7:03 pm
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| Oh joy! Danish magazines. Thanks a ton for these. Fact check issue related to the 16-bit monster in the horizon (translated and paraphrased): "Our advice to you is to keep away from shady, imported consoles going by the name of Megadrive, and wait for the Genesis, the genuine European version". :) | |
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Posted: Mon Aug 22, 2016 7:29 pm
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Not my scans, just reposting them :)
Do you have a Danish SMS? I'm trying to confirm that Denmark had it's own model number region code (10) for a brief period. |
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Posted: Mon Aug 22, 2016 8:08 pm
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I have a couple of SMS consoles I bought second hand from fellow Danes. The only console I can absolutely guarantee was bought in Denmark (in Fona in Ballerup, to be exact), is my own old childhood system. It reads on the sticker:
Model No.: 3005-24-B Serial No.: 40G 73965 |
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Posted: Mon Aug 22, 2016 8:52 pm
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Thanks. "24" is the standard "Nordic" region code that I would expect, although I think it might be more accurate to call it the Swedish distributor code as that's where Dennis Bergström and Brio Playmix were based. I think that the manufacturer just used these codes to know which documents (such as guarantee cards etc) and accessories to include in the box. Yours is an early 1990 model (PAL SMS started at serial code "G").
The one that I've been unable to confirm where it's from is "3005-10-D", I've seen a handful in Germany (I collated a lot of model/serial numbers from there), which makes me think that it's from a neighbouring country. Googling it brings up a mention of it on a Danish forum, and I recently came across one in Denmark too. They all start with serial "40i", which is the latest serial code from 1990. It's possible that there was a brief period after Dennis Bergström ended distribution in 1990 that Sweden and Denmark had different distributors, and so Denmark got it's own region code, but I haven't found anything in Danish magazines about that yet. Model and serial numbers from your other consoles are also welcome, we don't have many from Scandinavia. |
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Posted: Thu Aug 25, 2016 3:12 am
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Finnish version of the Megadrive, Master System & Gamegear 1991 catalogue is identical to the Swedish (BKK's post, second in topic), just text translated. Except in back cover under SEGA it only says shortly "import and marketing in Finland: PlayMix"
There's also another later version of that which is 90% identical, but some game pictures are different, it has MS II instead original, the "NEW! Coming fall '91!" sign is removed from GG and back cover has picture of Sonic instead of the game screen. There was Finnish Sega Club with it's own newsletter "(Sega) Klubilehti". Apparently there were 6 issues. Hey, someone has scanned them! |
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Posted: Thu Aug 25, 2016 5:51 am
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Yeah, Brio PlayMix translated their catalogues into Danish, Finnish, Norweigan, and Swedish. They also had their own newsletter "SEGA Official Software News", the Norweigan ones are scanned, and I've seen pictures of the same but in Swedish. There's probably a Danish version too, although maybe not Finnish, as you posted, they had their own different one.
Sega Official Software News (Norweigan): 1991 1 1991 2 1991 3 1992 1 1992 2 1992 3 1992 4 1992 5 1992 6 
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Posted: Tue Aug 30, 2016 12:25 am
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I have all four issues of Sega Posten and a large collection of other swedish Sega related materials, brochures, flyers, stickers etc. Unfortunately, I have no scanner... |
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Posted: Tue Aug 30, 2016 5:15 pm
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Would be cool if you could ship it to someone from the forum willing to scan them for you before shipping them back.
Can do it but would be better to find someone actually in sweden. |
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Posted: Tue Aug 30, 2016 9:10 pm
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Go into a copy shop. It´s not for free of course, but it´s not super expensive. The only exception is if you scan all the pages of the magazines, but otherwise it´s okay. If you are registered at sega8bit.com, you could contact batman666. He lives in Sweden actually. He doesn´t seem to be registered on here. The member list did not help. |
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Posted: Wed Aug 31, 2016 9:57 am
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| I can scan those. | |
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Posted: Fri Sep 02, 2016 10:26 am
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I will do that. It's quite expensive but the scan quality is really amazing. I will start with Sega Posten with all included material from Dennis Bergström Elektronik. Stay tuned! |
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Posted: Fri Feb 02, 2018 6:08 am
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| I scanned the Swedish issue 4 of Sega Posten and shared at Segalovers.se. Still trying to find other issues and notices this thread through a web search. Amazing to see that there are people out there with issues in possession, then there's hope! Would be great to see them scanned and preserved online. | |
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